Sood Marketing celebrates our 3rd Birthday


Search Engine Optimisation

SEO Development Service

Marketing in the traditional spaces of TV and radio is becoming more expensive and obsolete.

Digital marketing is a constantly evolving industry and is perfect for anyone looking to take their business online. However, for a company to stand out in this over-saturated market, SEO is the most important tool for getting your business out on the World Wide Web.

What is SEO?

Search engine optimisation, commonly abbreviated to SEO, is the process a company will take to increase website traffic by developing the quality of their website and quantity of its content. 

This is done through the unpaid method of improving a Google ranking by focusing on common phrases and keywords related to their industry, or the location of their business. For many companies, It is a cost-effective and easily measurable way of boosting their presence on the search engine results page (SERP). For businesses, it is better to be on the first page of Google than the sixth, and it is better to be in the first, second or third position than the twentieth position.

Marketing software Moz estimates that the first page of Google accounts for 71% of all search traffic clicks - making quality SEO a necessary part of any new or exciting online presence.

There is no point in creating a great user experience and highly-tailored website if your Google ranking and keywords are weak.

Why do you need it?

If you own a business and use a website, you may already be ranking for a hand full of keywords; but SEO is something that can always be improved upon. 

Every small business can grow their business and attract new customers using a local SEO strategy. Local search is a great starting point for those looking to rank for less competitive keywords, allowing you to promote your products and services to those around you - an example of a keyword that relates to the local aspect of a business could be ‘[service name] near me’ or ‘[service name] [location]’. 

Improving your website’s search engine ranking will improve your domain and individual page score, making your website more friendly to Google’s crawling bots, while giving you more options for taking on difficult keyword rankings.

SEO takes time to plan and execute, but the wait will be worth it. 

Where do we come in?

At Sood Marketing, we understand that Search engine optimisation and keyword ranking takes time and effort. We will take you through the SEO process and breakdown our plans for possible keywords, website improvements and content updates to suit the needs of you and your site.

Our process starts with a site audit; we look into the keywords you are already ranking for and the major issues with your site. We then collect this information and plan a detailed list of possible short and longtail keywords with their synonyms, search volume per month and search difficulty (on a scale of 0 to 100).

We will then plan the basis for the changes needed to your website. This can include new and unique content, backend website updates and other tricks to get you ranking. 

If you are looking to improve your SEO, or are in need of a new set of keywords to help get your website up and running - Sood Marketing has everything you need to get started.


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